Living and working on events Hollywood for years when starting her own business our publisher certainly got a tremendous taste of the fan fair that awards of any kind hold. The publisher of Adore Magazine (Kat Minks) recalls her first event worked on was actually an award show/ film festival that lasted several days.
There is no doubt that when it comes to receiving an award the excitement and anticipation can be fulfilling and built upon to establish notoriety. Often consumers look at a business being awarded bigger and better than a single review because awards signify stability, professionalism, and that you actually know what you're doing or talking about. So how do make that happen for yourself and your business?
Over the years publications have come out with their own awards for small businesses. Sometimes it’s driven by editor’s choice, votes by readers, a judge panel, or reviews. Adore Magazine has been lucky to be nominated now two years in a row for a local award by The Twin Cities Collective and Publisher Kat Minks has won several awards for events and styling. Most recently from The Knot, Best Of Awards. Previous awards won include (ILEA) International Live Events Association , Thumbtack Best of and more!
So why is being nominated or winning an award important to a business ? If you have a small, creative, or event business how should you be leveraging the power of nominations and winning all types of awards?
Let us break it down for you.
When you are taking clients and doing jobs throughout the year. Whether you are a maker, an event planner, or work with clients be thinking “How would I potentially be able to leverage this project to produce more clients for me?” The answer is submitting the project for an award for your business or utilizing it to showcase your business in an award show.
Over the course of the year make sure you are asking your clients and customers to write reviews on Google, Facebook, and any relevant directory listing such as (The Knot, Wedding Wire, Angie’s List, Thumbtack, etc…
Research what’s coming
Mark you calendar at the beginning of the year of the awards that you would like to submit to. It’s easy to miss submission deadlines if you forgetter don’t know what’s coming up.
Local and National Awards / Grant Contests
Where to look for the right ones for you.
When you are looking into awards to submit your business for start locally. Many associations related to what you do and what your business provides allows non- members to be nominated. Sometimes the submission process requires a lengthy description of a particular event or your business along with a submission fee to have apparel of judges review the information.
photo of Kat Minks accepting Best Wedding Event Planning Under $50,000 and Best Design under $25,000 award with Nicole French from ILEA.
Ideas for event related businesses: Local ideas The Knot /Wedding Wire, ILEA, MPI, NACE, your state’s bridal magazine and online directory.